Portfolio of expertise
With a versatile background spanning conversation design, UX writing, content strategy, and brand storytelling, I craft digital experiences that are both intuitive and impactful. My portfolio reflects a passion for blending creativity with strategy to engage, guide, and delight users across platforms.
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Conversation Design
Here’s where I write about my role with Amazon Alexa, and the importance on localized conversation design.
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Brand & Celebrity Partnerships
Learn about my work as Creative Lead for Alexa themes, and the celebrity brand partnerships I’ve led.
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UX Writing
I’ll write about UX Writing here, with some examples… and here are some more words to make this reach two lines.
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Trending Moments
Here’s where I’ll right about trending topics, and trending moments e.g ‘Is football coming home’, Santa stuff and countdowns
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PR and Media Relations
I’ll write about my PR experience here, and Media Relations and preparing people for media interview.
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VUI or Marketing Communications
Description goes here sure if I want to right about VUI or Marcomms here. And here are a few more words.
Areas of expertise
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An application for a PR role with Amazon took me on an unexpected path, as I was hired as a Content Creator supporting the launch Amazon Alexa in the UK.
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I’ve got a flair for finding the sweet spot for where brands and celebrities meet for a mutual benefit.
Highlights include:
Argos and The Kardashians
Alexa UK and The Queen of England
Alexa UK and Robbie Williams
Alexa US and The Barbie Movie
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Crafting how the correct choice of words ensures technology is as intuitive and simple to use as possible.
UX Writing is at it’s best when you don’t realize it’s there - but if it’s done poorly you’ll definitely know about it!
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I started my professional career in public relations, working in agency, and then in-house for British retailers Argos and Homebase, and then back to agency, for beginning my Tech career as a PR Specialist at Microsoft.
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Writing for voice is a whole new ball game.
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Like tea and biscuits - PR and Marketing go hand-in-hand. Agency roles lead me to work on many Marketing communications campaigns for shopping centers, for both consumer and business audiences.
Before joining Amazon Alexa to manage Community Engagement in the UK and Germany. -
Something about spotting trends and making news stories.
From PR and Marketing to Conversation Design and UX Writing, my career has been wide-ranging, rich, and diverse, spanning industries, disciplines, and technologies.
No matter the role- whether shaping brand narratives, preparing spokespeople for television appearances, refining digital experiences, or crafting AI conversations - the thoughtful use of words has been the thread connecting it all.
Here’s some examples of where words have taken me….